DMCT-NOTES/unit 5/05_Applications_and_Impact.md

Applications and Social Impact

Applications of Data Mining

Data mining is used everywhere!

1. Healthcare: Predicting diseases, finding side effects of drugs.
2. Retail (Market Basket Analysis): Placing Bread near Butter to increase sales.
3. Finance: Detecting credit card fraud, approving loans.
4. Education: Tracking student performance to help them improve.
5. Crime: Identifying crime hotspots and predicting criminal behavior.

Social Impact and Issues

Positive Impact

• Convenience: Personalized recommendations save time.
• Safety: Fraud detection and medical diagnosis save money and lives.

Negative Impact (Ethical Issues)

1. Privacy Invasion: Companies know too much about you.
2. Discrimination: Profiling can lead to unfair treatment (e.g., denying loans based on where you live).
3. Security: Large databases can be hacked (Data Breaches).
4. Manipulation: Targeted ads can influence your behavior or political views.