# Applications and Social Impact

## Applications of Data Mining
Data mining is used everywhere!

1. **Healthcare**: Predicting diseases, finding side effects of drugs.
2. **Retail (Market Basket Analysis)**: Placing Bread near Butter to increase sales.
3. **Finance**: Detecting credit card fraud, approving loans.
4. **Education**: Tracking student performance to help them improve.
5. **Crime**: Identifying crime hotspots and predicting criminal behavior.

## Social Impact and Issues

### Positive Impact
- **Convenience**: Personalized recommendations save time.
- **Safety**: Fraud detection and medical diagnosis save money and lives.

### Negative Impact (Ethical Issues)
1. **Privacy Invasion**: Companies know too much about you.
2. **Discrimination**: Profiling can lead to unfair treatment (e.g., denying loans based on where you live).
3. **Security**: Large databases can be hacked (Data Breaches).
4. **Manipulation**: Targeted ads can influence your behavior or political views.