23 lines
996 B
Markdown
23 lines
996 B
Markdown
# Applications and Social Impact
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## Applications of Data Mining
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Data mining is used everywhere!
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1. **Healthcare**: Predicting diseases, finding side effects of drugs.
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2. **Retail (Market Basket Analysis)**: Placing Bread near Butter to increase sales.
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3. **Finance**: Detecting credit card fraud, approving loans.
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4. **Education**: Tracking student performance to help them improve.
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5. **Crime**: Identifying crime hotspots and predicting criminal behavior.
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## Social Impact and Issues
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### Positive Impact
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- **Convenience**: Personalized recommendations save time.
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- **Safety**: Fraud detection and medical diagnosis save money and lives.
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### Negative Impact (Ethical Issues)
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1. **Privacy Invasion**: Companies know too much about you.
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2. **Discrimination**: Profiling can lead to unfair treatment (e.g., denying loans based on where you live).
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3. **Security**: Large databases can be hacked (Data Breaches).
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4. **Manipulation**: Targeted ads can influence your behavior or political views.
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