# Unit 3: Association Rule Mining

Welcome to your simplified notes for Unit 3.

## Table of Contents

1. [[01_Association_Rule_Mining|Introduction to Association Rules]]
   - What is it? (Market Basket Analysis)
   - Key Terms: Support, Confidence, Frequent Itemsets
2. [[02_Apriori_Algorithm|The Apriori Algorithm]]
   - How it works (Join & Prune)
   - Example Calculation
3. [[03_FP_Growth_Algorithm|FP-Growth Algorithm]]
   - FP-Tree Structure
   - Why it is faster than Apriori
4. [[04_Advanced_Pattern_Mining|Advanced Pattern Mining]]
   - Closed and Maximal Patterns
   - Vertical Data Format (Eclat)